Expo 2020 Dubai will be a unique Universal Exposition, the first to take place in the Middle East, Africa and South Asia. Scheduled from 1 October 2021 to 31 March 2022, on the occasion of the 50th anniversary of the founding of the United Arab Emirates, it promises to be an extraordinary event for its proportions, number of countries involved, and for the ambitious objectives linked to the chosen theme: "Connecting minds , creating the future ". A connection between minds to plan the future together. "Beauty connects People",  is the theme of the Italian pavilion. A memorable experience for visitors. Italian biodiversity, culture and creativity will stand out, flanked by the incomparable beauty of its landscape and its art. A humanistic version of the contemporary Italian lifestyle will be presented, with a contamination between art, culture, design, architecture, science and technology, essential prerequisites for generating economic growth, employment, social development. An unprecedented way to promote the Made in Italy brands admired all over the world. Dubai Expo 2020 will allow Italy to create and strengthen cultural, diplomatic and economic networks with the countries of the ME.NA.SA area, carving out a role also in education and training. The Italian Trade Agency (ITA / ICE) with its office in Dubai will be alongside small and medium-sized enterprises wishing to participate in the tenders for Expo 2020. For a complete overview of the activities and support to businesses offered by ICE you can visit the official website